Welcome to the Conscious Advertising Network.

CAN is a UK-based international coalition of over 180 advertisers, agencies, tech providers and civil society groups.

We’re breaking the economic link between advertising and the harmful content that divides communities, excludes diverse voices, exploits children, and undermines scientific consensus. #TogetherWeCAN

Our Mission

Our interventions embed human rights within commercial and political decision making in relation to advertising.

Our Impact

Together CAN members and partners, including the UN, have successfully influenced some of the world’s biggest advertising players – not least Google and Pinterest – in tackling climate misinformation. Find out more here.

The CAN Manifestos

Designed by us for advertisers and agencies, the CAN Manifestos serve as practical steps to positive changes within – and outside – the industry. Discover how you can make a difference.

Anti Ad fraud

Diversity

Informed Consent

Hate Speech

Children’s Wellbeing

Mis/Disinformation

Sustainability

FIND OUT MORE

Discover the impact we’re having, connect with our founders and more.

Discover our Conscious Advertising Network Members Progress Tracker

Read all 7 CAN Manifestos in full and what they mean for your work.

Want to join CAN? If you’re interested in becoming a member or learning more about us, please get in touch.

CAN Members

From some of the world’s biggest advertising agencies to big brands and reputable civil society organisations, Conscious Advertising Network members focus on being ethical.

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